Anyone who has a book for sale knows that getting the book published is only the first step in a very long, winding, ever-changing and sometimes costly, road. Marketing of your book is something you don't really think about when you're writing it and trying to find a publisher. But it's a vital part of any author's duties, regardless of whether you're an independent publisher, with a small press, or with one of the big boys.
My eighth historical in my series comes out on September 7. By now, I've learned a few things about what works and what doesn't. One of the things I'm cutting back on is the guest blogs. They all take time to write and post, and it's time that could be better spent. I'll appear on a handful, but I will no longer appear on three a day during release week, as I've done in the past. It's hard to tell what works and what doesn't in the best of circumstances, but if you start muddying the waters with multiple blog posts, you'll never know where those sales are coming from.
My checklist is pretty well in order for the upcoming release. My guest posts are written, my Advance Review Copies (ARCs) are out there now, being devoured (hopefully) by my reviewers, my website is being updated, I've started putting out announcements on Facebook about A Widow's Salvation now being available for pre-orders. I'm still contemplating doing some advertising specific to readers of historical fiction, so there's work yet to do. But especially when money is involved, I prefer to take my time.
In between doing all this, I can start to obsess over my numbers on Amazon. And work on Book 9, The Forgotten Debutante. A writer's work is never done, regardless of where you're at in the journey or how high you are in the charts.
So I'll keep my nose to the grindstone and see what happens this go-round. Happy Release Day!