Sunday, August 23, 2015

Ready For Launch

Anyone who has a book for sale knows that getting the book published is only the first step in a very long, winding, ever-changing and sometimes costly, road. Marketing of your book is something you don't really think about when you're writing it and trying to find a publisher. But it's a vital part of any author's duties, regardless of whether you're an independent publisher, with a small press, or with one of the big boys.

My eighth historical in my series comes out on September 7. By now, I've learned a few things about what works and what doesn't. One of the things I'm cutting back on is the guest blogs. They all take time to write and post, and it's time that could be better spent. I'll appear on a handful, but I will no longer appear on three a day during release week, as I've done in the past. It's hard to tell what works and what doesn't in the best of circumstances, but if you start muddying the waters with multiple blog posts, you'll never know where those sales are coming from.

In addition to blog sites, there are review sites. I've got my favorites, those who have reviewed me in the past and were complimentary, so I go back to them each time. But review sites are a constantly evolving business, so I always try to find one or two new ones to solicit.

My checklist is pretty well in order for the upcoming release. My guest posts are written, my Advance Review Copies (ARCs) are out there now, being devoured (hopefully) by my reviewers, my website is being updated, I've started putting out announcements on Facebook about A Widow's Salvation now being available for pre-orders. I'm still contemplating doing some advertising specific to readers of historical fiction, so there's work yet to do. But especially when money is involved, I prefer to take my time.

In between doing all this, I can start to obsess over my numbers on Amazon. And work on Book 9, The Forgotten Debutante. A writer's work is never done, regardless of where you're at in the journey or how high you are in the charts.

So I'll keep my nose to the grindstone and see what happens this go-round. Happy Release Day!

6 comments:

  1. You're a woman with a plan and you exude confidence. I like that. It seems as if you steer clear of the sites that make you pay to promote your release. I've always wondered if I was missing out by not throwing a little money into at least the first month, but it's good to know I'm not the only one.
    -Jenn DeCuir

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  2. I do pay Ind'Tale $10 to put my cover on their site with my review. But other than that, I find most advertising doesn't pay off. I sold advertising for a living, and know what a crap shoot it can be. I ask a lot of questions before I part with any money. Thanks, Jenn.

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  3. Great post Becky. Excellent reminders and a few new ideas. Thank you!

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    1. Thanks, Christine. Marketing is such a multi-faceted animal, isn't it?

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  4. Becky, you're scaring the S#*t out of me. This is the part I don't want any part of. Maybe why I'm dragging my feet. The closer to THE END, the more nervous I become. I'll definitely need your guidance.

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    1. You know I'll be happy to help any way I can. I didn't think I'd like any of it either, but I've surprised myself. Love to strategize.

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