Nora Roberts Land

Back in 2014,  I interviewed Ava Miles, who wrote a brilliant book called Nora Roberts Land. http://beckylowerauthor.blogspot.com/2014/03/the-other-side-of-coin.html The story focused on a mid-life woman whose husband divorced her because he said she lived in "Nora Roberts Land" where men were considerate, thoughtful, sensitive, loving, caring–in other words, totally unlike real men. She had unrealistic expectations about men, romance and marriage and there was no way he, a mortal man, could keep up with a book boyfriend.

Even though I've been reading romances ever since college, and writing them for a number of years now, I never quite grasped the concept of a book boyfriend. I've had favorite male characters come and go through my books and my reading, but once I finished the book, I quit thinking about them. Until Grant. Allow me to introduce him to you.

Grant is the hero in Sweet Caroline, my next Wild Rose Lobster Cove book. Computer geek Caroline Stuart's had a rough time of things before she moves to Lobster Cove and reconnects with a friend from her teenage years. Grant Jackson is now a history teacher at the local high school and is the basketball coach. He has half the females in school vying for his attention, but he only wants to make amends to Caroline and to begin an adult relationship with her. He's attentive, considerate, sensitive and devastatingly handsome–the kind of man I wish I'd been able to find.

I had a picture of him in my head from the moment I began writing this story. Here's my take on what he looks like, but I hope each reader finds her own version.

Here's the working blurb for the story: 

Can an innocent teenage game of Spin The Bottle have repercussions years later? 

Caroline Stuart never returned to Lobster Cove after an embarrassing summer night when she was fifteen. But her cousin’s marriage was an event she couldn’t miss. Imagine her surprise when she discovers her partner in the bridal party is Grant Jackson, the same boy who humiliated her years ago. She still hates him. Yet, he still excites her. 

Grant had more than the usual problems fitting in as a teenager, being the only boy of mixed heritage in the school. And he’d somehow alienated the one girl he desperately wanted to impress. With Caroline’s return to Lobster Cove, he finally has an opportunity to make amends, if only she’ll listen. If only she’ll let go of the past. 

If you've enjoyed the Lobster Cove series, add this one to your shelf.

I don't have a release date yet for this book, but it made me a believer in book boyfriends!

Sex and the Single Girl

I spent a day this past week at the hospital. My sister had to be knocked out for a procedure and I had the role of chauffeur. But it meant waiting for the procedure to be done, recovery, etc. So, as I said, I spent the day there. Fortunately, I remembered to pack my laptop so I could keep on track with my word count for the WIP.

As I madly typed away (I was in the zone!) one of the receptionists came by and said "Are you getting an internet connection here?" Since there is no internet connection available in the hospital, I thought it an odd question, but I politely explained I was a writer and able to do my job even without an internet connection. She then asked me what I wrote, and I told her I write romance.

We romance writers have all faced the moment when we tell someone we write romance and they raise an eyebrow at us as images of bodice rippers enter their heads.

But in this case, her reaction didn't stop at the raised brow. She gave me the once-over and asked "Are you married?"

It took me a moment to process. Was she asking because without marriage there can be no romance? Or was she asking because romance dies once one does get married? Or did she believe there really was, as Ava Miles writes, a Nora Roberts Land, created by unrealistic romance novels and their authors and was blaming me for her unhappy life? Did she think I couldn't possibly know what I was writing about if I'd never been married? I didn't know which thought process to take, so I merely answered her question to the best of my ability. No, I'm not married and what's more, I never have been. But that doesn't mean my life has been devoid of romance.

She didn't seem pleased with my answer. But as I pondered her question, I thought about my romantic life. If I'd gotten married to a high-school or college sweetheart I wouldn't have been able to travel around the country and meet all sorts of men. I wouldn't have had the experience of being intimate with more than one partner. I would not have been able to have so many memories to draw upon when I write.

To prove my point, I moved to another waiting room for a long couple of hours and opened my WIP again. Sitting there, with a TV blaring Days Of Our Lives, three couples involved in different conversations and a receptionist who never put down the phone, I wrote an intense love scene. When I finished the scene, I felt a bit naked and, as I came out of the zone, hoped I hadn't made any accompanying noises while I wrote. I glanced up from the laptop and the three couples weren't paying me any attention, so I figured I had safely navigated the scene. But I was exhausted. Having sex in front of a crowd can wear a girl out.

And I still had to drive us home.

The Other Side Of The Coin

Last week, on a guest blog, I wrote about why I am (for now, anyway) choosing to stay with a small press. So, to show my flexibility, I invited USA Today best-selling author Ava Miles to my blog today, to discuss why she chose to go the independent route. Her debut novel, Nora Roberts Land, hit the USA Today bestseller list, so she's obviously doing some things right, and I think we can all learn a thing or two. My chapter mates and I came up with a list of questions for Ava, and she was gracious enough to respond to them. So, without further ado, here's Ava! 

Hi all! I’m Ava Miles, a new contemporary romance writer who launched her debut novel, NORA ROBERTS LAND, last summer after receiving Nora Robert’s blessing to use her name in the premise and the title. Since then, I’ve released six books, four single titles, one novella, and one anthology. Whew! Even writing that is making me tired. Thanks to Becky for having me on today to talk about being an Indy publisher. I like that word so much better since my brother’s nickname for me is Indy from Indiana Jones since I used to travel to some pretty exotic places before quitting that career (also last summer) and going all in being my own CEO and full-time writer.

What path did you take to self-publication? Were you first with a traditional publisher and then branched out?

No, I started out straight Indy. I pursued the traditional route first. I had the most wonderful agent, Jennifer Schober from Spencerhill. Both she and I were convinced that NORA ROBERTS LAND would be well received. But New York didn’t seem to know what to do with it. Some passed outright, not liking the Nora angle, wondering if it would alienate non-Nora readers. Others said they loved my voice, but since they didn’t publish Nora… And Nora’s publisher thought it was a conflict of interest. And then there were still others who didn’t know what to do with it. I have a pretty big voice, and well, with the Nora angle, I didn’t fit into a category. So, right as Jenn and I were coming to realize that maybe we just needed to put this in the hands of readers since we believed they would love it, she up and left the business for personal reasons. Well, if that wasn’t confirmation, I don’t know what was. I had written the next two books in the series while waiting on submission, so decided to…ah, quit my old career of rebuilding warzones in places like The Congo and launch myself big-time. That means releasing the first three books in the Dare Valley series six weeks apart. It was intense.

But here’s the lesson I want everyone to take away from my journey: you voice is precious and has an audience. Don’t allow someone else to make you think otherwise, not even the “experts.” You have the power. You have choices. Thank God, we now live in an age where the stories from our hearts can reach readers despite what the gatekeepers say. That is powerful. You are powerful. Believe that. Believe in yourself. And nothing can stop you, not even the little dips in the road as you grow and learn your craft and your career.

Was Nora Roberts Land your first book?

I’d been writing since I was young and was learning my craft over time. I learn by doing. So, I had some unfinished manuscripts, but then I had a breakthrough and delved in big time. That’s when I completed a story and from then on, writing changed my life.

Did you have a reader base when you began?

No, I had zip. Zero. Nada. Because of the other career’s security issues, I wasn’t even on Facebook (I mean my parents were even on FB LOL). So, that was another reason the launch was so intense. All of the sudden, I was on FB, Twitter, Goodreads, etc. It was a steep learning curve, and I’m still learning and building.

What is one of the most important steps a self-published author must do?

I’ve learned you always need to have a strategy and point your compass there. I’m continuing to revise mine since my knowledge expands and well…the interfaces we work with change (all that algorithm stuff). I also think you need to have a lot of product ready to go and a way to keep feeding the systems. Right now, your rankings drop if you don’t upload something every 30 days on Amazon. Think of that! Every thirty days. I realized that even the big boys are playing the system when I saw James Patterson upload a sample of all of his first chapters. That’s James “freaking” Patterson, folks. So, you have to make some decisions about how to do that if you’re going to play. And if you can’t, you have to make peace with it. One of the first things I noticed among the top Indy authors was them saying it’s hard work (true) and that they were exhausted (I understand). I don’t believe that I have to work harder than a traditionally published author just starting out. She’s having to do her own PR the same as I am. I just happen to have more control than she does about when I go on sale or changing my key words on the major retailers. The other things you need to do, of course, are find an incredible editor, make sure you have a kick-butt cover, and that you’re getting enough reviews to make your product desirable to your intended audience.

And then act like your own CEO. You are NOT only a writer. You are an executive. It’s a huge difference. I know how to write books, I feel like now. Will my craft continue to improve with frequency? Sure. But I am still learning how to be a CEO. The good thing is that I managed a whole lot of people in my old career, set strategies, and created and executed budgets. I am learning how to transfer those skills to Ava Miles Inc. to support my publishing house. If you really want to succeed, I think that’s the special area we all need to continue to concentrate on.

No author is an island - this can be especially hard for indie authors -

who do you have on your 'team' to help you produce and promote your novels?

Well, as I mentioned, I’ve been experiencing with the types of employees that best suit my needs. I have the best editor in the world and a fantastic copy editor. They’ve worked with me from the beginning and know my voice. Continuity has been key. I’ve recently made a change with my eformatting. I don’t format my manuscripts myself. I think I would go bonkers. J I have an author assistant who manages anything from mailings to blog tours. And I’ve decided to bring my covers in-house since I have access to an excellent graphical artist and wanted more creative control. I’ve worked with publicists before and am not convinced they are worth the investment yet, but I continue to experiment. The important thing is to not get into a rut. Companies grow through innovation and trying new things. That’s why I keep experimenting. I plan to release a songbook that includes the songs that I wrote for my current release, COUNTRY HEAVEN, as a free book with an excerpt. Then I’ll see how it goes from there. Trying out different price points is essential since every reader has one.

What have you been able to 'tackle' yourself on this self-pub journey and what did you decide you needed outside expertise with?

Well, I feel pretty confident when it comes to social media now. I loved Twitter in the beginning and felt very comfortable there. But then I read Marie Force’s self-publishing survey. Her findings indicated readers are on Facebook and not Twitter (that could be changing, but I find it’s mostly true yet). So, I delved into Facebook and now spend most of my time there. Otherwise, I’ve talked a lot about the resources I’ve needed above.

You are one fish in a very large ocean of indie authors. What do you think accounts for your success?

I have to admit, I am still surprised when people call me “successful.” I have other writer friends who tell me that, but I also know what my goals are. I have met some, including making USA Today. That was an awesome moment! Others are still outstanding, and I’m pursuing them. I’ll tell you what I’ve been told frequently makes me successful since I’m a pretty humble gal: having a great title for my first book in the series (the journey to receive Nora’s blessing was special) and being professional. I’ve been told by a lot of readers and writers that they don’t know I’m Indy published. It doesn’t even cross their mind until they go into a bookstore and can’t find my book. That to me is the greatest compliment EVER.

What has been the best part of this self-pub journey? What has been the most challenging?

The best part has been the writing, of course, and the ability to put out books when I have them finished. I don’t know what I would do if I was told I could only write two books a year. Or that I had to wait 18-24 months for it to be published. I guess I could go to Bali or something.

I LOVE to write. It makes me deliriously happy, and doing it full-time…well, it’s bliss.

Now, the most challenging part has been learning the “system,” which I am still doing big-time. The algorithm, metadata, rankings stuff. That’s the part that has made me want to beat my head against the door. It’s critical to our success, it changes often, and it’s complex. But the good news for me is that I rebuilt complex systems overseas, so on days when I doubt myself (I have them like we all do), I remind myself that I can do this too.

You released a number of novels in a very short time frame, was that part of your marketing strategy? Did you have a strategy before you began?

I think I covered this point above. I LOVE strategy, and yes, it’s critical to success. I think you might be able to wing it with one or two books, but again, what CEO doesn’t have a strategy?

For a limited time, Nora Roberts Land is on sale for $2.99. Here's a bit about Ava's debut novel:

Journalist Meredith Hale's ex-husband claimed her Nora Roberts addiction gave her unrealistic expectations about marriage, and she believed him. All dreams of happily ever after--or Nora Roberts Land as her mother calls it--went up in smoke. But when her family asks her to temporarily help their Dare Valley, Colorado newspaper, she decides it's time to change her life and prove her ex wrong. She's determined to find her own small-town Nora Roberts hero, prove that true love exists, and publish a story about her quest.

War correspondent Tanner McBride has just returned stateside to work for a major newspaper, and the last thing he expects is blackmail. Yet, before he can even unpack, he's headed to Colorado. His assignment? Make his boss's ex-wife fall for him and then break her heart. Her article about discovering love à la Nora might air dirty laundry about her marriage to the media mogul, threatening his senate run. The mogul wants Meredith stopped, and he makes sure Tanner has no choice in the matter.

When the two meet, the sparks between them are undeniable. Meredith, who vowed never to date another journalist, begins to succumb. Could Tanner be her Nora Roberts hero? As they work together to uncover the truth behind a suspicious death, the depth of their feelings unfolds and both realize they've kept their secrets for far too long. But before the truth can be revealed, their investigation takes a deadly turn, one that might make Meredith's personal Nora Roberts Land go up in flames.


AUTHOR BIOGRAPHY: USA Today Bestselling Author Ava Miles burst onto the contemporary romance scene after receiving Nora Roberts' blessing for her use of Ms. Roberts' name in her debut novel, the #1 National Bestseller NORA ROBERTS LAND, which kicked off her small town series, Dare Valley. Ava has also released a connected series called Dare River, set outside the country music capital of Nashville. She's fast becoming a favorite author in light contemporary romance (Tome Tender).

TRR's Blog Hop--Day 9--Nora Roberts

I began this blog series on favorite writers by talking about Ava Miller's book, Nora Roberts Land. So it only seems fair that I wrap things up with a tribute to the one and only herself. I don't need to tell you about Nora's legendary writing career. The fact that you're visiting here as part of TRR's blog hop tells me you already know her. What you may not know about the woman is what she gives back to the romance community. And to her hometown.

If you get a chance, stop in Boonsboro, MD sometime. There, you'll bear witness to how Nora breathed life into this sleepy little town, one enterprise at a time. There's, of course, the Turn The Page bookstore, where the legendary booksigning takes place every year and ladies have to take numbers and wait outside for their chance to enter. It's kind of like the lines for a new I-phone, or something. People travel from all over the east coast and midwest for this event.

Beyond the bookstore is Nora's pet project. It's the Inn, in the heart of the town, which was transformed from a run-down historic building into the inn which was featured in the Boonsboro trilogy. Even the pizza parlor in town, also featured in the books, is owned by one of her sons.

But all this largesse doesn't even begin to describe how much she gives back to RWA and to romance writers everywhere. When you meet her, she's always willing to pose for a picture. And she will answer your questions, which were probably asked of her hundreds of times already. Here's a picture of my friend, Barb, with Nora at the RWA Conference in Atlanta. They both look happy.

If you sign up for my newsletter, you are automatically entered to win an e-copy of my latest book, The Tempestuous Debutante. Today's the final day for the contest!

TRR's Blog Hop--Romances That Inspire Me

On any number of levels, Nora Roberts Land, by Ava Miller, is an inspiration. When I first heard about it, I thought, what a clever hook, to tie yourself to Nora's name. You'd be sure to show up on lists that your wouldn't otherwise, you'd probably be invited to Nora's Bookstore in Boonsboro, MD for the annual booksigning event. Hell, she'll probably even carry your book in her store! What's not to love about this setup? As a writer, I wished I'd had the inspiration for it instead of Ava.

Here's the premise: The heroine's ass of an ex-husband blamed Nora Roberts and her books for creating an idealistic world where man and woman love each other unconditionally. No wonder they couldn't make a go of their marriage. No one could be the kind of romantic hero that Nora creates in her books. Clever, and examples of some of Nora's finer heroes leap off the page to remind the reader of what is being referred to. Okay, it was a great hook, and kudos to Ava. Still kicking myself for not having thought of it first, I began to read Ava's story.

She didn't need Nora.

This book is so well written, I couldn't put it down to go to sleep. My Nook ran out of juice, and rather than plug it in and wait a few hours, I plugged it in and kept right on reading. The twists and turns as the hero and heroine explore what is really important are the heart of the story. It's kind of like the cover. Nora may have opened the door, but Ava led me into her world.

It's on my current "highly recommended" list. For more favorite and inspiring books, hop on over to the next blog:  TRR's Blog Hop